Social Media Services

Organizations, Companies or Institutions are now using Social Media as a means of communication and brand promotion channel to carry out there day to day activities online.

Which brought about a unique set of challenges with the criminals turning to this platforms to target and perpetrate their crime. Criminals can easily set up fake or duplicate media accounts, readily establish trust and act in a fraudulent manner.

Imposters with malicious intent are turning to social media as a simple method of social engineering for a variety of purposes. They would normally establish trust and gain a large number of followers by regurgitating genuine news and information, before using the profile for a malicious purpose.

Among which but not limited to what cyber criminals do on social media profile are as follows:

• Direct customers to a phishing site to gain login or bank details information
• Direct customers to a drive-by download malware site to infect their machine or perform actions on there behalf 
• Sell Data, communication or a contact list of a company’s customers (followers) to a competitor
• Communicate false information in an attempt to influence the share price of a company, or;
• Simply sell a successful social media profile for a brand back to the legitimate brand owner.

The Costs of Social Media brand abuse
Social media brand impersonation could have a huge financial impact on a company, but whatever it uses, it is likely to do serious damage to individual and brand’s reputation. The risks of not acting on social media  abuses are:

• Financial losses
• Damaged reputation
• Aggravated customers or followers
• Lost of followers or customers

It is critical that corporations address the potential risks of social media brand impersonation, which could lead to direct financial losses, market share loss, brand reputation damage, and at the extreme, the potential collapse of the company.

Take Control of Social Media
Don’t be caught out by a professional social media impersonator. CyForce NG provides security solution to monitor hundreds of popular global, and localized social media sites for fake social media profiles impersonating the client’s brand. Our social media threat monitoring and detection will alert the client to a potential social media impersonated profile for confirmation by the client prior to taking down.